How To Grow Your Social Media Followers For Your Business: A 3RD4PR Guide To Success

Social media presence is a large aspect of the internet and it has many benefits for businesses. A lot of people use social media as their main source of communication, so why not take advantage? With this guide, you will learn how to grow your social media followers on sites like Facebook, Twitter, LinkedIn, Instagram, TikTok and more, in order to get more traffic to your website and generate more revenue.

Make the time to understand and study each social media network you use, and tailor your posts to each.

How to Grow Your Social Media Audience For Your Business?

There are four core fundamental questions you should know about your business/brand so your audience can relate: Who, When, Where, Why?

1. Who Are You Trying To Target?

Firstly, it’s essential to know your social media audience and where they’re going to be most receptive. This is often a difficult question with no one answer that fits every business because different brands have a variety of customer bases and varying locations in which they operate.

However, there are some general rules to follow in order to determine the best target location.

Who are the people you’re trying to reach? What do they like and dislike? How old is their average age range? It’s crucial to understand what other channels your audience frequently use for information on products or services similar to yours.

Have a look at which social media networks they’re on (Facebook, Twitter, LinkedIn, Instagram, TikTok etc), what sites they visit for research, and how often these channels are used. It’s essential to know who your competitors are in terms of the demographics that you want.

What social media platforms is your competition using? How big is their audience compared with yours? Note any similarities between your target audience and theirs.

Create an account on social media platforms that you’re not currently using or those with a larger audience, so that you can get more exposure and grow your following.

It is essential to know the geographic location of your audience so that you can target them with posts in their native language or time zone. Promote content in geographic areas where your customers reside — be it country, state, or region.

If you’re unsure which social media platform is best for your company, consider contacting #3rd4pr. We can help with gaining potential customers most likely to be online.

2. When Are The Best Times To Advertise For Social Media Followers?

The best time to advertise for social media followers is when your audience are online — and that can differ on each platform (Facebook, Twitter, LinkedIn, Instagram, etc).

There’s no one answer that fits every brand because different brands have different customer bases with varying schedules, but this overview will help:

• Morning (06:00–09:00): Good for brands with an early target audience and those reaching people at work/school. Popularity changes seasonally but generally one of the best slots outside office hours.
• Noon (12:00–14:00): Reach the middle of the day or people on a lunch break.
• Afternoon (15:00–18:00): Optimal for adult audiences; excellent for targeting customers in Europe (coincides with their prime time).
• Evening (19:00–23:59): Reach customers winding down from their day.
• Late night / early morning (00:00–06:00): Late-night target audiences; best for audiences in Asia or Latin America.

It’s important to remember that while certain times draw more views, certain times also create greater impact. For example, the morning before a public holiday is one of the best times to post — less competition, more active users seeking content.

3. Why Should You Promote With Paid Ads To Build A Greater Social Media Presence?

Paid ads are a marketing tactic that grows your social media following and presence by targeting people who already showed interest in what you offer. The idea: if someone sees an advertisement for something they like or need, they may buy it within days. This requires an investment of time or money but can be worth it if done correctly.

Most businesses post but haven’t understood why they need to advertise. Producing quality long-form content costs money; make sure your article is valuable for the reader before publishing. Responding to comments builds rapport, and publishing relevant content earns likes, shares, and retweets that grow your following.

4. Why Businesses Use Paid Social Media Marketing As The Secret Source of Digital Marketing

Social media presence can quickly add advantages over competitors. Paid social media marketing lets you target ads at exactly those interested in what you offer — useful when targeting people outside organic reach.

Social media is one of the most effective ways to get your company’s name out there and give it a voice — interacting with potential customers, asking what they want, showing your recent work.

Social media ads are relatively inexpensive (e.g. up to $999/day max on Instagram), which isn’t huge given the cost of producing high-quality long-form content. You can also run ads specifically targeted at those who’ve shown interest in your niche.

The number one reason businesses use paid social media marketing: it grows a company’s following and presence, making them more likely to be found by people searching their industry.

5. Why Marketers Use Social Media Presence As A Social Credit Score For A Business

Think of social media presence as your social credit score! A credit score numerically represents your financial history; similarly, social media presence reflects the popularity of your business. The more followers you have, the better the chance people become aware of what you offer.

Points to help build social media presence:

• Be active on Facebook, Twitter and Instagram — even one post every other day keeps people updated.
• Start a blog — increases website traffic and helps people find your services/products.
• Create promotional content (social or blog) — stay consistent to keep momentum.
• Use hashtags on Twitter, Facebook, Instagram and TikTok to increase reach and followers.
• Pick an appropriate social media PR company like #3rd4pr — e.g. a restaurant may do better on Instagram (visual) than Facebook (text-heavy). We can automate posts across platforms with intended strategy for every post.
• Post regularly — avoid only posting once every few weeks (low engagement lowers presence).

Key Takeaways

• Know your competitors so you can target demographics.
• Know the geographic location of your audience to target them in their native language / time zone.
• Best time to advertise = when your audience is online (varies per platform).
• Use hashtags appropriately — don’t overdo it.
• #3rd4pr can help you sift through the white noise of social media marketing.

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